X and Y generations are well represented in social networking, for them it is normal to use Facebook and other social networks on a daily basis. Studies show that people tend to use more online time on social networks than on email (http://www.pcmag.com/article2/0,2817,2342757,00.asp).
Still Facebook has its largest growth from age group of 35-49. Having spoken with multiple people in that age group I can only wonder who those people are. Most of the people I have spoken with have newer visited Facebook and see it as a place for young people. Interestingly after some convincing they are very eager to try it out and will probably start to use it on a daily basis.
I've lost track of my thoughts but here are few articles to read later on :)
Understanding Users of Social Networks
Social Network Marketing: What Works?
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